National Occupational Standards

Sector Profile

The marketing workforce represents approximately 2.4 per cent of UK employment which equates to nearly 700,000 workers. This includes people working as marketing directors and managers, advertising and PR professionals, graphic designers, conference and exhibition managers and organisers and market research interviewers.

The sector is vitally important to both the public and private sectors as it creates value by stimulating, facilitating and fulfilling customer demand.


Two NOS suites have been developed to cover marketing-related job functions.


These standards cover the full range of functions carried out by marketing professionals. They are aimed at those employed directly by an organisation or who work for an agency or consultancy in areas such as marketing management, market research, advertising and public relations.

Marketing (PDF) ⇢


A range of both vocational and academic marketing qualifications are available within the UK and internationally. We have developed a number of specific Marketing vocational qualifications including NVQs at levels 2 and 3.

Please find below the latest assessment strategy for Marketing NVQs/SVQs.

Assessment Strategy (PDF) ⇢

QCF Units

QCF units have been developed to cover the knowledge and skills needed by those in marketing-related roles.

Marketing QCF Units (PDF) ⇢

Define the Standards for Your Sector

Our NOS and frameworks have been developed to best represent the skills that you need in your sector. If you would like to join one of our sector-focused steering groups and ensure that training continues to work for your business, please contact us on

We are proud to work with

Instructus Skills is a pan-sector body that represents the training needs of over 11 million employees across the UK. From consultations to certification, we ensure that apprenticeships deliver the skilled workers that employers need.

In other words, we make apprenticeships work.