Framework Specification

Sector Profile

The Hospitality industry covers hotels, restaurants, pubs, bars and nightclubs, hospitality services, youth/backpacker hostels, holiday centres and self-catering accommodation. It operates across well-known chains and in small businesses, including owner/operators, which make up just under three-quarters of employers. The industry is a big employer and contributes around £1.63bn to the Welsh economy each year.

Hospitality in Wales needs to recruit 35,900 staff by the year 2020 to replace those who leave or retire. The industry is facing a number of key challenges to make sure that staff have the right skills and, once trained, they stay and develop their skills to fulfil their career ambitions, contributing to increased productivity and business profitability. The key challenges, which this framework will help to address include:

  • Although the industry is well known for providing training, only 3% of the training leads to formal qualifications which are nationally recognised and this is likely to have had an impact on staff motivation and retention;
  • The industry finds it difficult to attract people who have the right skills for the job, mainly because there is a perception that the sector provides casual jobs, but does not offer long-term career opportunities. This leads to high staff turnover and increased costs on the business to replace those who leave or retire;
  • Whilst the industry employs a high percentage of young staff and the average age of a manager is under 30 years old in parts of the industry, over half of these managers do not have formal qualifications for their job and this framework provides a progression route into higher-level management jobs;
  • There are currently around 15,000 managers and projections estimate a further 6,100 being required by 2020. Management and leadership skills gaps continue to become more acute, despite the fact that over two-thirds of employers are carrying out training of their staff in this area;
  • The industry relies on excellent customer service to provide a welcoming and pleasant experience for customers and these skills need to be improved so that customers continue to come back;
  • The Hospitality industry needs to make the most of the available talent pool by attracting more males into front of house and housekeeping roles, in order to represent its customer base.

Employer Support for the Hospitality Management Apprenticeship

Employers have been supporting Hospitality and Catering Apprenticeships for a number of years with around 1,560 level 2 apprentices and 550 Level 3 apprentices starting the programme each year in Wales and this is set to increase. A key reason why the Level 4 pathway has been developed is so that learners will have a structured and recognised programme to follow which will provide opportunities to progress their career and learning in higher-level jobs in the Hospitality Industry.

By providing nationally recognised qualifications, employability skills and a career route into management, staff are more likely to be more motivated to stay which, in turn, helps businesses to increase their productivity and remain profitable.

Hospitality Management (Wales) ⇢

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